How to Write a White Paper
If you're not sure how to write a white paper, you need to keep a few things in mind. A white paper is designed to provide technical information to your audience. A blog post, on the other hand, engages people by promoting your brand and business. In order to attract potential customers, you need to create content that engages their interest. To write an effective white paper, here are some tips. Creating a persona Before creating a persona in a white paper, it's important to have a good understanding of your target audience. Creating a persona should be informed by the style and content of your white paper. For example, if you're writing about a new product, you may want to create a persona based on a new company. A…